Cobra Golf will be sold to Puma AG was announced recently by Acushnet Company. The agreement of the sale includes the Cobra brand, related inventory, intellectual property and endorsement contracts. The deal is subject to customary closing conditions and regulatory approvals.
Acushnet have said that they will be heavily involved to keep the transition seamless. They will help with production, distribution, field sales and customer service. Cobras trade accounts and golfers will be looked after by Acushnet to ensure that everything runs smoothly.
“With the sale of Cobra, we have the opportunity to devote all of our resources to the global growth of our industry-leading Titleist and FootJoy brands,” said Wally Uihlein, Chairman and CEO of Acushnet Company. “At the same time, Cobra is a strong brand with a heritage of innovation, and we wish the quality associates guiding the brand future success. Golfers and our valued partners will remain the key focus throughout the impending sale and we are confident that our customers will continue to be serviced to our high standards.”
The official transition will be made in second quarter and all business in the meantime will be conducted by Acushnet. The financial terms have not been discussed.
“Titleist and FootJoy are powerful golf brands that are poised for long-term growth,” continued Uihlein. “This laser focus and our longstanding commitment to deliver superior performance and quality will strengthen golfers’ trust in the Titleist and FootJoy brands in all global markets.”